“ [social media] is so darn simple, but it will cause profound changes over time. Your company will seem more human. You’ll learn a few things about how you’re perceived, and maybe come up with a few new product ideas. And maybe you’ll learn to get along with those folks in the call center. Get started. It’s a good thing to learn, being conversational
— Josh Bernoff, Co-Author
“ A community is a like a marriage; it requires constant adjustment to grow and become more rewarding. And if you’re not in it for the long haul, well, maybe you should think about the ugly endings you’ve seen to marriages that lacked the long-term effort.
— Charlene Li, Groundswell. Page 149.
“ First, people on the Internet showed they were in charge. Any individual can be stopped, co-opted, bought off, or sued. But the Internet allows people to draw strength from each other.
— Charlene Li, Groundswell. Page 6.
